Globally, most people consume a considerable amount of industrialised food. Although some seem suitable for our health, many labels mislead the consumers by creating what we can call “fake healthy”.
Due to the high amounts of sugar, fat, and salt plus lousy food habits, diseases such as diabetes, high blood pressure, cholesterol, and others have increased substantially. But, on the other hand, more people are worried about what they eat, and we can see that easily when we analyse the number of vegetarians or vegans, which has skyrocketed in recent years.
Some recent changes in the food laws can help us to understand further where the industrialised food market may go shortly:
Mintel’s Global Consumer Research affirms that 70% of Brazilian consumers agreed with the statement, “There is too much conflicting information about what a healthy diet is”.
Until the end of 2022 and 2023, the Brazilian market will introduce food and drink labels advising high saturated fat, sugar, and sodium. Focusing on crucial elements can help clarify what constitutes a healthy diet among Brazilian adults.****
Also, from Mintel’s Global Consumer research, 25% of Brazilian food and drink shoppers avoid buying products with a warning label on the packaging.
Accordingly, on data from Mintel, LATAM Consumers show a high interest in the low-sugar claim in food after introducing labels.
After introducing this new law in other LATAM Markets, some companies proactively reformulated products to avoid labels, which helped them in their path to innovation because one of their challenges is to reduce sugar and salt and add healthy ingredients to a product without losing taste and profitability.
Find more at mintel.com
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